Nike, Rane and Serato team up to create the Air Force 1 and Scratch LIVE Package to celebrate the AF1’s 25th anniversary
As part of the Air Force 1’s silver anniversary, Nike has collaborated with cutting-edge partners Rane and Serato to create a special edition AF1 and White Scratch LIVE package. The collaboration recognizes the intersection of sports, music and innovation within hip-hop culture.
For the past 25 years the Air Force 1 has made a journey from an innovative performance product to a hip-hop icon. In recognition of this, Rane and Serato have worked with Nike to produce the truly innovative Scratch LIVE package for the digital-age hip-hop DJ.
The Serato Scratch
Central to hip-hop culture is the DJ, whose developed and perfected skills now benefit from the latest technology with Rane’s Serato Scratch LIVE – a revolutionary product that enables DJs to control digital audio files on their laptop with vinyl control records on their turntables.
Air Force 1 and Scratch LIVE Package
Popular Japanese company Head-Porter was approached to create a custom-made bag for transporting a laptop, the Scratch LIVE units and accessories. Constructed from white ballistic nylon, the bag features the Nike pivot logo which references the iconic sole detail of the AF1. To complete the pack, the commemorative White/White AF1 shoe sports the Scratch LIVE logo and incorporates the same white ballistic nylon used for the bag.
A limited number of Air Force 1 and Scratch LIVE packages were created for leading DJs around the globe. Unfortunately, none of these packages are available for purchase.
About the Journey of Force
Nike has always been obsessed with making the athletic experience better through functional design. At Nike that means designing with a purpose, and understanding the sport and the culture that surrounds it.
Over the past 25 years the Air Force 1 made a journey from an innovative performance product to a cultural icon. To celebrate the silver anniversary, Nike incorporated the feedback of athletes and the community that has embraced the AF1 over the past 25 years to bring unparalleled craftsmanship and meaningful enhancements to the AF1. And the journey continues. With the AF25 Nike launches its newest FORCE innovation in performance basketball, the platform from which to build the future of Nike basketball.
Serato Audio Research formed a product partnership with Rane Corporation in 2004 with Serato Scratch LIVE. Scratch LIVE is a revolutionary product that enables DJs to control digital audio files on their laptop with vinyl control records on their turntables. Since then Serato has expanded its reputation for excellent pro DJ products. Serato was founded in the studio world for its Pitch ‘n Time pro audio plug-in which is loved by audio engineers the world over, and has been recognized as the market leader in time and pitch adjustment since its inception in 1999.
For more information, visit Serato.com
About Rane Corporation
Rane Corporation is an established innovator in problem-solving audio tools, professionally engineered with a focus on science, price/performance, and not frills and hype. Designed and manufactured exclusively in the United States, Rane’s product distribution is worldwide. Rane’s primary marketplaces are DJ (performance, club, mobile & recording), Live Sound (FOH and monitoring) and Commercial (music & paging, networked systems) featuring innovative analog and digital audio products for each category.
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